High John the Conqueror

Before emancipation, enslaved people in Georgia and the Carolinas began to call a wild species of morning glory 'High John the Conqueror'.

High John or Prince John, is a folklore hero and African prince who, despite his enslavement, never had his spirit broken. He was a trickster who would often turn the tables on those trying harm him or to take advantage. According to folklore, High John has returned to his kingdom but he promised to return when his people need him most.

This year's Juneteenth design uses the morning glory as a tribute to the traditions, culture and folklore created by enslaved persons; their wisdom, adaptability, strength and resilience

New Greeting Cards


The foundational philosophy of All Very Goods is that representation matters.


We imagine an alternate universe where the celebration and appreciation of diverse cultures and peoples, and in particular Black culture and Black people, are a normal part of everyday life. We design products that would exist in that world and create them here. 


The hope is that by doing so, we can help make this world a little better.